If a picture can say a thousand words, imagine how many words a video can tell. Adding videos to text messages – that’s a video linked to your SMS as part of your communication campaign can help increase engagement and capture your audience’s attention.
It’s amazing how well text messages and videos go hand-in-hand, particularly when it comes to customer engagement. A text message campaign with a video has a 12x greater share rate than text-only campaigns.
Isn’t that a great reason to include video distribution as part of your SMS marketing strategy?
The use of text messaging for communication of all kinds is rising. The convenience, simplicity and affordability of SMS communications are driving higher usage. But great communicators are looking for ways to make text message campaigns more engaging. They want to deliver better customer experiences and improve results – whether that’s to share good news, new information, essential training or exciting new products.
The answer may be found in video content. For over 10 years, we’ve been able to send more engaging text messages by sending videos via SMS. It’s easy to produce and send, and you don’t need special software or apps to receive the video.
Here are some creative ways where we’ve seen videos sent:
- Sharing new products, services and offers
- Providing how-to tutorial videos for customer and technical support
- Product demo videos for retail industries
- Showcasing upcoming events by sending highlights of previous ones
- Delivering training to staff
- Sending out personalised video reminders for appointments, meetings and more.
Why video works
With the introduction of smartphones and fast-speed internet, media consumption has dramatically changed over the past decade. According to a study conducted by Cisco, video will account for 82% of all internet traffic by 2022. The reason is simple: many people are visual learners.
Did you also know?
- Video is engaging to consumers, with 65% of consumers who watch your video watching at least ¾ of the way through.
- 80% of viewers are able to recall what a video was about 30 days post watching a video.
Video content is popular because it gets the information across quickly, letting it unfold right before the viewers’ eyes. It’s also more engaging than written content because viewers require less effort. There is no scrolling, no reading, and definitely no need to imagine what it means since everything is laid out for total visual satisfaction. Google ranks websites with videos higher: websites with videos have 53x more chance to be ranked on Google’s front page than those that don’t.
In an effort to keep up with this trend, customers now want businesses to use more visual content in their marketing campaigns.
Target your audience and increase ROI with video and SMS marketing
As a marketer, adding video to your mobile marketing campaign is a great way to differentiate your brand from its competitors. In fact, videos are now one of the most popular types of content because they are so easy to consume and understand. Video content is popular because it gets the information across quickly, letting it unfold right before the viewers’ eyes. It can also be more engaging than written content because it requires less effort. There is no scrolling, no reading, and definitely no need to imagine what it means since everything is laid out for total visual satisfaction.
If an SMS is 160 characters, how many trillions of characters is a video?
Adding various types of content to your digital campaigns makes text messages more exciting and engaging. Plus, it is simpler to communicate your brand’s voice and style with a video rather than describing it only as text.
Thinking about taking your embedded videos to a whole new level?
Choosing a video messaging platform that combines easy customisation with reliable service is imperative for scaling your SMS-Video campaigns. When you combine video with direct SMS and mobile marketing in your campaigns, you have the ability to provide customers with the information they want exactly when and how they want it.
Tall Bob provides a customer-friendly, analytics-led engagement platform that enables you to create true omnichannel communication campaigns by integrating the power of SMS and MMS and the engagement of video. With our online platform, you can optimise your marketing and communications potential.
How to distribute your video content with Tall Bob
- First, log into your Tall Bob account
- Select (or upload) the video you want to send
- Choose a sender ID e.g. your company name
- Create your SMS copy to go with the video
- Send a test to yourself and your team
- Choose who you want to send it to and hit send!