Read on and discover how Tall Bob helped fitness clubs boost member engagement, retention and growth with smart SMS and MMS strategies.
Showing Up with Purpose
We were proud to sponsor this year’s Lift Brands APAC Summit at The Star Gold Coast. Over three packed days, we connected with Snap Fitness franchisees, club managers, and fitness professionals from all over the region.
Our goal was clear: to show fitness clubs how SMS and MMS can help them better connect with prospects and members, reduce churn, and grow revenue.
Ready to flex – Tall Bob’s Amy Lowther, Ari Berman, and Darren Press
Honest Conversations with Club Leaders
This year’s summit was all about connection.
We caught up with long-time partners, met new faces, and heard candid stories from Lift Brands’ head office team, club managers, and franchisees. They talked about what’s working, where they’re stuck, and how they use mobile messaging to lift retention, attract new members, and keep communities strong.
Left: Event sponsors & exhibitors at the Welcome Reception
Right: Lift Brands’ Nicole Cormack and Tall Bob’s Amy Lowther
We loved reconnecting with our partners and customers and meeting new faces. It was valuable to hear firsthand what’s working well in the clubs, industry challenges they’re navigating, and sharing tips on how mobile messaging can support member acquisition, growth, and retention.
— Amy Lowther, Customer Success Manager at Tall Bob
Tips That Got Clubs Talking
Club owners weren’t after fluff—they wanted real tips they could use. And we delivered. At our booth and in casual chats throughout the summit, we shared practical ways to make SMS and MMS work harder:
📲 Send SMS reminders to reduce member no-shows
💸 Recover overdue payments faster with SMS
🎯 Run local MMS campaigns to promote offers, events and drive referrals
💬 Use two-way SMS to build stronger relationships
💰 Drive revenue with targeted SMS-led promotions
Everything focused on real-time, personal communication. When you speak directly to your members, they’re more likely to stay loyal, take action, and keep coming back.
Growing Together with the Fitness Community
The energy at the summit was incredible. From a buzzing expo floor to packed sessions, the passion in the room was contagious. A special highlight was hearing from the keynote speaker Ant Middleton, which struck a chord.
Opening keynote from Ant Middleton
His insights on discipline, motivation, and becoming your best self were inspiring.
— Amy Lowther, Customer Success Manager at Tall Bob
Networking events like the welcome reception and the Gala Awards were more than fun; they reminded us what a driven, inspiring community this is, and we’re thrilled to be part of it.
Left: Tall Bob’s Darren Press with Matt Chapman, GM of TBH Group
Right: Darren Press with Jye & Kristy Thorbjornsen, Owners of Thorbjornsen Ventures
It is no wonder that the theme for this year’s summit was called ‘People Power’. This highlights the role of the quality people in the network who continue to elevate the brand’s ongoing success. Tall Bob enjoys supporting these amazing people.
— Darren Press, Lift Brands Account Manager at Tall Bob
Big congratulations to all the award winners, especially our amazing customers!
Club Manager of the Year – Aayushi Kathrotiya, Snap Fitness Doonside
Outstanding Performance, Best Modernisation – Snap Fitness Altona North
Franchisee of the Year – Michael & Jodie Smairl
Ready to Power Up Your Club Comms?
Tall Bob helps clubs run SMS and MMS campaigns that get results. Whether you’re managing one location or expanding across regions, we’re here to help you engage members and grow.
Let’s chat about how mobile messaging can work for your club.
