Discover how a hotel group used a targeted MMS upsell campaign to boost in-stay revenue over Easter. With MMS marketing tools from Tall Bob, they turned late checkout offers and extra night promotions into a high-ROI hospitality strategy, proving mobile engagement delivers serious results.
In hospitality, every guest interaction matters. And the most powerful ones often happen outside the booking engine. For one major hotel portfolio, mobile messaging became the secret weapon to improve in-stay engagement and drive incremental revenue.
The Background: A Diverse Hotel Portfolio with a Big Vision
Supported by global systems and local insights, this Australian hotel group operates a portfolio of premium properties designed to meet the needs of leisure, business, and event travellers.
They already had the guest volume. Now, they wanted more innovative tools to drive more value from every stay.
We needed tools that were both scalable and flexible. Tall Bob has helped us deliver guest engagement with visual content via MMS that feels timely, personal, and aligned to our brand experience.
The Challenge: Turning In-Stay Engagement Into Revenue
The hotel group was looking for more than just operational efficiency. They wanted to create timely, personalised guest experiences that could drive real business outcomes.
With hundreds of guests already on-site, the team saw an opportunity: deliver targeted, value-driven offers at the right moment, through the right channel.
The Solution: Partnering With Tall Bob for Rich Mobile Engagement
The hotel’s marketing and guest experience teams needed more than just another messaging tool. They chose Tall Bob as their mobile engagement partner.
The platform’s ease of use made it simple for our team to set up and send campaigns quickly, often in minutes. It’s reliable, delivers every message without fail, and the ability to use rich visuals through MMS has been a game changer for grabbing guest attention and driving bookings.
The Results: Turned Mobile Messaging into a Revenue Engine
Two mobile campaigns went live on Easter Monday:
Combined? A handful of messages generated over $1,500 in incremental revenue at a total cost of just $12.32. That’s the kind of low-effort, high-reward outcome most marketing teams dream of.
Beyond fast, reliable communication, the platform helped us elevate everyday guest engagement, powering personalised upsell campaigns across the portfolio.
Seamless Onboarding, Scalable Strategy
Onboarding was frictionless. With responsive support from the Tall Bob team, the hotel group quickly launched their first campaigns across multiple properties.
This wasn’t a one-off test. It’s now part of their revenue strategy at scale.
What’s Next: Scaling What Works
Following strong results from initial campaigns, the team are now using MMS to support the full guest lifecycle:
- Pre-arrival – Sharing timely reminders, upsell offers, or upgrade opportunities
- During stay – Promoting spa bookings, dining offers, or on-site events
- Post-checkout – Collecting feedback and nudging rebookings
We see mobile engagement as a long-term strategy, helping us stay relevant, responsive, and revenue-focused at every stage of the guest journey.
Ready to Unlock More Value From Every Stay?
If you’re running a hotel, resort, or guest-facing experience brand and looking for new ways to drive revenue, boost loyalty, and stay front-of-mind, mobile messaging might be your most brilliant next move.
Tall Bob is here to make it simple, scalable, and successful.
Let’s chat about how MMS can work for your properties.
Book a quick discovery call with our team.