Where the future of retail meets smarter customer messaging. Tall Bob repped at Online Retailer and ORIAS 2025, helping brands explore how SMS, MMS and RCS can drive stronger customer engagement, better CX, and real business growth. Simple and fast.
Retail’s moving fast. So are we.
Last week, we joined thousands of retailers, marketers, and tech leaders at Online Retailer and ORIAS in Sydney. It was full of energy, big ideas, and sharp insights. From AI and automation to customer experience and omnichannel strategy, the buzz across ICC Sydney was constant. And right there in the thick of it? Tall Bob.
We held it tall and made waves (and started some pretty solid convos) with retailers who are done with the same-old and ready to level up. The team showed up with one clear mission: help brands turn mobile messaging into a real growth engine.
And from the chats we had, it’s clear the appetite is there. Retailers are ready to do more with their customer comms and they’re looking for partners who make it easy.
The Tall Bob Team standing tall at Online Retailer.
(pictured: Michael Cheshire, Kade Martin, Ari Berman, Hosanna Neri, and Ryan Berman)
You could feel the shift. Brands weren’t just curious about SMS and MMS; they were asking how to do more with the channel. Many are still stuck in batch-and-blast, but they’re ready to add more value through automations, segmentations, message design, etc. What stood out was how important our PARTNERSHIP approach is to unlock this value.
— Ari Berman, Commercial Director & Co-Founder at Tall Bob
It was clear from the first few conversations. Retailers are looking for real solutions, with more flexible pricing. Once we showed how SMS and MMS solutions deliver better customer experience and ROI, the lightbulb moments came thick and fast.
— Kade Martin, Business Development Manager at Tall Bob
We showcased how easy it is to launch campaigns, plug into marketing automation tools (like Klaviyo), and measure results—all without layers of complexity.
The connections and conversations kept going with new and familiar faces.
And the Tall Bob socks were not hard to miss!
(pictured: Hosanna & Kade with Matt Evison from Litecard, Ari with Esteban Calvo from Instant & Stephanie Hillbrick from Athos Commerce, Hosanna with Nico Cabrera from Insider, Ryan with Michael Christofis from Ragtrader/Yaffa Media, and Ari with Alex Coussy from CouCou Marketing)
There’s something electric about watching the moment it clicks for someone and how Tall Bob fits into their customer journey and tech stack, that was the good stuff. That’s what these events are about, turning curiosity into action.
— Hosanna Neri, Marketing Manager at Tall Bob
What we heard loud and clear
The message from the floor was clear. Brands are after:
- Pricing that works with their business
- Tools that are fast, flexible, and easy to scale
- Clear results they can track and act on
- Messaging that feels personal, not just pushed
And that’s what Tall Bob delivers. SMS and MMS are no longer afterthoughts. When done right, they’re high-performing, high-converting channels that customers actually want to engage with.
“Joining the team on day 2, it was obvious the groundwork paid off. You could feel the momentum. And ORIAS? Great energy, great people and a proud moment seeing Tall Bob among the best and brightest in the industry.
— Michael Cheshire, Head of Sales at Tall Bob
Celebrating innovation at ORIAS 2025
We wrapped up with the Australia Post Online Retail Industry Awards, celebrating the brands pushing the industry forward. A well-earned night for the innovators, disruptors, and everyone in between.
A reminder that great work deserves a proper spotlight, and a huge congratulations to all the winners!
All the glitz and glam. The Tall Bob team at the ORIAS.
(pictured: Ryan Berman, Michael Cheshire, Hosanna Neri, Kade Martin, and Ari Berman)
Wrapping it up—big energy, bigger plans
Online Retailer 2025 showed us that brands are hungry for change. They want better ways to reach their customers, and are done with overcomplicated tools, pricey messaging packages, and underwhelming results. They want clarity, speed, flexibility, and support—and that’s exactly what we bring.
Retailers were asking the right questions—about ROI, integration, performance. We were having proper, commercial conversations about impact and growth. That’s the kind of energy you want.
— Ryan Berman, CEO & Founder at Tall Bob
So if you stopped by our stand, thanks for the chat.
And if we missed you? Let’s fix that.
Because retail’s next era isn’t coming. It’s already here.
And Tall Bob’s ready to help you lead it.
Curious how Tall Bob can plug into your customer journey and comms strategy? Let’s talk. Or better yet, book a demo, and we’ll show you what mobile messaging can really do.