Customer engagement is the ability for a company to reach target customers at the right time, with the right message and in the right medium. The problem is that marketers are using too many tools and fragmented strategies to do this. To help marketers solve these challenges, we’ve put together a step-by-step guide on how to build an SMS database that is compliant and produces customer lifetime value. Read on to learn more…
What is SMS Marketing?
SMS is short for Short Message Service. It’s a type of telephony that allows you to send short text messages to mobile devices. SMS marketing is a way of communicating with customers through short text messages. It can be used to send promotional content, notifications, news and more. Marketers can use it to increase brand awareness, drive sales, and collect feedback.
Why Build an SMS Database?
There are many reasons why you’d want to create an SMS database.
Here are a few:
- Build Brand Loyalty – Brands have always used loyalty programs to incentivize repeat purchases from customers. SMS marketing helps brands go a step further by enabling them to send promotional offers and deals directly to customers’ phones. When customers use their mobile device to opt in to your SMS program, they receive exclusive deals and offers that are not available to the general public. This helps to convert one-time buyers into brand loyalists who will keep coming back.
- Collect Feedback and Test New Products – SMS marketing is not just helpful for increasing sales and building brand loyalty. It can also help you collect feedback and test new products. You can use SMS to poll your customers on a variety of topics, from current issues to their future needs and preferences.
- Track Marketing Campaigns – With an SMS database, you can track marketing campaigns and see which ones are most effective. This way, your strategies are based on facts, not guesses or gut feelings. You can record the results for each campaign and see which segments respond best to which messages.
Build a Compliant SMS Database
SMS marketing regulations differ from country to country. To make sure your SMS marketing strategy is compliant, you need to adhere to a few guidelines. The first thing you’ll need to do is find out which regulations apply to your business and the country you’re operating in. You can also consult an expert. Once you’ve built a compliant database, you can use it to send out promotional content, send feedback requests, and more.
Automation is Key to Produce Customer Lifetime Value
Automation can help you achieve customer lifetime value. CLV is the expected value of all the revenue that a company expects to receive from the customer over the entire period of the relationship. It includes the value of all future sales, minus the cost of acquiring and retaining the customer. In order to achieve CLV, you need to understand your customers’ needs and preferences better. You can do this via segmentation: – Segment your customers by product, brand, need/issues, location, visit type, lifecycle stage, frequency of visits, etc. – Create triggers based on customer actions and engage in real-time conversations with customers based on these trigger events By segmenting and triggering, you will be able to personalize communication and deliver relevant content. You can also use it to solve customer issues or questions in real-time. This will build trust, loyalty and a positive brand experience.
How to Build an SMS Database that is Compliant and Produces Customer Lifetime Value
Building a compliant SMS database is a three-step process. First, you’ll need to determine the goals of your campaign. Second, develop a strategy to achieve those goals. Third, you’ll need to execute your strategy.
Conclusion
SMS marketing is a great way to engage with customers and build brand loyalty. However, marketers who want to use this strategy need to build a compliant SMS database first. To do this, you first need to determine the goals of your campaign, develop a strategy to achieve those goals, and finally execute your strategy.