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Your customer data, clean and clear

A clean mobile database is an essential ingredient to ROI and customer engagement that delivers results.

And, when you have a team of SMS specialists who can cleanse, analyse and validate your database for you, you can have peace of mind that you can send and deliver with confidence.

Why data cleanse my mobile database?

More confident sending
From better open rates to skyrocketing ROI, a cleaner database means you’ve got more confidence in every campaign send.

With a regularly cleansed database, you’ll be able to update or remove poor-quality data, spot gaps and opportunities to build your database and build more omnichannel experiences.

Grounded in governance 
A clean database is a well-governed database. With our managed mobile database management solution, you can rely on us to run comprehensive checks and analyses through established tools, including HLR Lookup so that you know the accuracy and validity of your information, with a secure audit trail.

Save on wasted sending
Dirty data can be detrimental – from damaging your brand reputation to the dollars of wasted communications costs. Tall Bob mobile data cleansing can correct poor data formats, identify numbers that are no longer in service and provide you with a data-quality report so that your future sends are robust and deliver strong return on investment.

Person reading text message and responding with smiley face and heart emoji.
Woman reading a SMS text message.

Clean up your mobiles

Keep your data clean with consistent formatting across all your numbers and emails. Data detox will save you time and money, so spend less on wasted sends that won’t convert and see more success from contacts that you can rely on.

You’ve got a better chance of reaching out to the right person with a clean, reliable mobile database. We provide data cleanup service that makes your communications perform better and deliver better quality contacts that you can rely on.

Build a more reliable and trustworthy mobile phone database

We take a three step process:

  1. Formatting your data for completion, accuracy and consistency
  2. Validating your information through our specialist software with validations through HLR Lookups and other tools to ensure your mobile numbers are active, useable and able to receive messages
  3. Analysing your data quality and transforming your database with additional information and recommendations for a more accurate database that will make your communications perform with better quality contacts that you can rely on. That means spending less on wasted sends and a better return on investment.
Person reading personalised SMS text message with dog next to him.

Get the mobile data you need to succeed

With more reliable and consistent mobile phone data, your communications will perform better and your customers will appreciate.

When you enrich your customer systems with more accurate data, you can build better communications and better tactics to reliably and consistently build your database.

The benefits of keeping your database clean

Your customers, validated

Have confidence that your sending to quality contacts.

Quality control

Unclog your database and send only to active numbers.

Integrations
Trust in us

With 20 years of experience delivers accurate validation and insight.

Sustainable management

We’ll do the heavy lifting, quickly and accurately.

Less effort on your team

Let your team do what they’re best at, and leave the detail to us.

Specialist network tools

With our network connectivity gives you unprecedented data insights.

Here’s more about what we do

  • What do we include in the data set?

    We’ll send you a secure CSV file and report that covers the health of your mobile database:

    • Your data in its original state
    • Your data in a linked and transformed state
      • Reformmated Number to E.164 format (consistent mobile format with country code)
    • Status in relation to validity of the Number
    • Original Telco Provider of the number
    • Current Telco Provider of the number
    • An analysis of the % of your database that should be removed
    • Recommendations on how you could improve your database

  • What's not in your report?

    Your data cleanse report is at a moment in time update. While our tools allow us to access more information, we will not show:

    • Roaming status

    If you think real-time roaming data could help you, then an API connection might be better for you. Talk to your Account Manager about what we can do.

  • What file format is needed?

    We can accept almost any standard spreadsheet format, but prefer

    • Excel for under 1 million records; or
    • CSV files for larger databases.

    While we will take the data in via secure channels, we strongly recommend also putting additional password protections and providing that password via an alternative channel (we think SMS is a great option!)

  • How we will provide the data back to you.

    Using a secure connection, we will provide your data back to you in its original state and with additional columns in the transformed (re-formatted or tagged) state and an analysis report.

    Transformed data

    Transformed data simply means the data that you provided in a new format – we won’t override your existing information, we add an extra column to your customer record. That means you can map your original information to the new information at a single customer record view and see how the data has been changed.

    Analysis report

    Your analysis report will be a summary of the data we took in (ingestion), the checks and processes we ran (formatting and validation) and the outcomes we saw (analysis).

    This will be a table summary that you can talk over with your account manager.

  • What format will you return my data to me?

    We will provide the information back to you in the same format you gave it to us.

    So, if you provided an Excel file, we’ll send it back that way. If you sent a csv. file, we’ll pop it back to you this way.

    Most importantly, we’ll be sending it securely in the way that you choose.

  • What is an HLR Lookup

    An HLR Lookup is an industry recognised process that sends a request to telco operators (like Telstra, Vodafone, Verizon) and provides information back including:

    • The current status of that number (if it’s a real number, if it’s in service or if it’s a dead number)
    • The first telco provider for that number (so, when it was first established)
    • Porting information (if the number has been moved from one telco provider to another)

    We will not give you information on of ownership (that is names), specific dates of when telcos have established or moved the number, or any personal information.

    While HLR Lookups can also provide extra information (like international roaming), it will not be part of your report because this is ‘active’ (or changeable information) not ‘static’ information that is unlikely to change frequently.

  • How accurate is the data you are returning

    All our data cleanse processes are ‘on-demand’, which means when we run it, it’s using the most current and live data possible in the tools and connectors we have.

    We will never use Cached (or point-in-time) results, like some providers.

    It means that you’ll have the most up-to-date information possible at the time-stamp of your report.

  • Will you provide a summary of the health or my database

    We will provide a summary report that covers the following key insights:

    • Number of records ingested from you
    • Number of your records that are invalid due to format (for instance missing digits)
    • Number of your records that are invalid based on HLR Lookup
    • Number of your records that are now valid (post formatting to E.164 standard)
    • Overall % for each of the above values

    Your account manager can talk through any questions you may have.

  • What can I do moving forward to make sure my data stays clean?

    The most important thing with a mobile phone database clean is that it needs to be a continuous process. Mobile numbers can become invalid for both poor formatting and because mobile numbers can churn.

    Our experience recommends quarterly cleanses to identify churned numbers and build a longitudinal profile of your customer base data quality and proactively fix any poor quality in a more timely way.

    The team can also help you build strategies to continually collect better quality numbers consistently and build your database.

Why Tall Bob?

Guaranteed outcomes

Our advanced platform is a product of countless years refining message delivery and engagement. Rest assured, our capabilities will shape campaigns that meet your business objectives, boost engagement and improve ROI.

Simple integration

Don’t waste time juggling different platforms. Effortlessly integrate Tall Bob’s SMS gateway and MMS gateway with any of your existing systems. Our simple SMS APIs and webhooks are powerful and will streamline your mobile communication.

Unrivalled reliability

You can depend on our system to deliver messages, just like you can rely on our local team for prompt support, strategic and implementation advice. We’re always here to ensure effective messages get through, rain, hail or shine.