The integration of video within SMS messages has transformed the way brands engage with consumers. With over 5.5 billion unique mobile phone subscribers globally, SMS provides unparalleled reach among communication channels, and many marketers are now leveraging it with video. And, with 98% of smartphone users reachable through SMS, delivering your video content to your customers is now easier than ever. Imagine seamlessly embedding video into SMS messages, enabling your brand to provide personalised and captivating content that deeply connects with your audience, leading to increased engagement and conversion rates.
Why should you include video in SMS messages?
Enhanced engagement
Videos captivate attention, evoke emotions, and offer immersive experiences, surpassing text and images alone. Studies show that viewers retain 95% of video messages versus 10% of text, and other research tells us that 81% of consumers want more brand videos.
Building brand awareness
Well-crafted video content enables brands to dynamically showcase their brand elements for a more memorable experience and enhanced brand awareness and recall. Studies have found that 90% of video marketers say video has helped them increase brand awareness and 39% attribute ROI to brand awareness metrics.
Driving conversions and sales
Video content has proven to be a powerful driver of conversions and sales. Research indicates that 87% of marketers say video has helped them increase leads, and 70% found that video increases their conversion rates better than any other format. When you use video on a mobile landing page can increase conversions by 80% or more, and marketers who use video can grow revenue 49% faster than non-video users.
The impact of personalised video
Research reveals that consumers are 3.5 times more interested in personalised videos than generic content. Personalised videos can make customers feel 4.4 times more valued, leading to a 3.8 times increase in loyalty and brand trust. Better still, these videos are 3.5 times more likely to prompt customers to recommend the brand. That’s the power of personalisation.
Some quick stats to make you look
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to pick video.
- About 76% of smartphone users purchased using their mobile device in 2022.
So, let’s wrap it up
Video is crucial for brands seeking to stand out in today’s competitive market. By incorporating video links into SMS messages, brands can effectively engage their audience, build brand awareness, and drive conversions. In an era where consumers are bombarded with content, video isn’t just an option—it’s a necessity for brands looking to thrive and succeed in the digital landscape.
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