Find out how Tall Bob showed up with energy and intention at Retail Fest 2025, connecting with retail & ecommerce leaders, sparking meaningful conversations, and helping brands drive better results through SMS, MMS and mobile messaging.
Turning Heads (and Lanyards) on the Gold Coast
Retail Fest 2025 wasn’t just another event. It was a full-force celebration of the retail and eCommerce industry. Held over three buzzing days at the Gold Coast Convention and Exhibition Centre, it brought together innovators, leaders, and disruptors. And right there with them? Tall Bob.
Our team hit the ground running. We jumped into 1:1 hosted meetings and roamed the floor to connect with brands, delegates, and decision-makers. No booth, no barriers—just real, face-to-face chats that went beyond surface-level intros.
The Tall Bob Team, Ari Berman and Karl Deitz, kicking off Day 1 of Retail Fest.
(pictured: Ari Berman, Karl Deitz, Jordan Little from Perceptiv Digital, Sarah Scott-Hunter from LNDR, Doron Kushlin from KG Group, Tali Lederman from ChannelWiz, Mathew Newman from OnebyOne, Michelle Tweedie from Mynt Lab & Anna Samkova)
Retail Fest gave us a great chance to walk customers through what’s next on our roadmap, and help others think more strategically about SMS and MMS. We also had some great chats about RCS and where it’s heading, and it’s clear there’s a lot of interest in what comes next.
— Karl Deitz, Head of Customer Strategy at Tall Bob
Conversations That Count
At Tall Bob, we’re all about helping brands connect better with their customers. Retail Fest provided us with the perfect space to meet people where they were, from on-the-go chats to hosted sit-downs; we heard it loud and clear. Brands are ready to move beyond the basics. They want a partner who gets it and knows how to deliver.
Our message? Mobile messaging should be seamless, personal, and deliver real impact. The feedback? Brands are looking for exactly that, and they’re ready for a tech partner that integrates into their desired software to help make it happen.
Using Social for Good
We also teamed up with Thread Together to put purpose behind the presence. Through our partnership, we turned LinkedIn posts into real-world impact. Every eligible post triggered a $10 donation from Tall Bob to help provide brand new wardrobes to those in need.
The RF community came together to support a good cause.
The support behind our Thread Together partnership was incredible. It was a proud moment for the Tall Bob team and a great example of what can happen when the community gets behind a good cause. We raised over $1,000 in two days and helped shine a light on the important work Thread Together is doing.
— Ryan Berman, CEO & Founder at Tall Bob
A Different Kind of Energy
Retail Fest was more than just keynotes and panels. The atmosphere was open, energised, and refreshingly unscripted. You could feel the vibe, and people were there to learn, share, and build something together. From hallway catch-ups to after-hours chats, there was a strong sense of community, and every moment felt like an opportunity to connect and collaborate, not just collect leads.
The connections and conversations kept flowing throughout the 3-day event.
(pictured: Ari Berman with Lana Ellis from Alana Maria Jewelry, Frazer Parker from Insider, Tatiana Ponomareva from Michael Hill, Adam Ioakim from Yotpo, Ryan & Ari Berman, the Tall Bob team with Melissa Lewis from Mobiledock & Kate Massey from Athos Commerce)
The whole event had this genuine, collaborative energy. Everyone was open, curious, and ready to talk. It didn’t feel like a sales floor. It felt like a shared mission.
— Ari Berman, Commercial Director & Co-founder at Tall Bob
Where We Go From Here
This year’s Retail Fest reminded us what real engagement looks like. It’s about conversations, shared goals, and showing up with purpose.
Tall Bob is here to help brands grow with better messaging, sharper strategy, and values that align with doing business the right way.
Want to see what we can do together? Let’s chat.