RCS: The Evolution of SMS, Next-Gen Messaging for Modern Brands

Rich Communication Services (RCS)—designed for brands who want to do more than send plain text.

With branded sender IDs, verified messages, and media-rich formats, RCS helps businesses create conversations that look and feel like mobile apps, not basic texts.

Use it alongside SMS, MMS, and WhatsApp to boost trust, drive engagement, and keep customers coming back.

Create Richer Customer Experiences

RCS makes your brand stand out with branded sender names, verified messages, and high-impact visuals—all delivered straight to (Android and soon to be on iOS) devices via the native messaging app.

With support for images, videos, carousels, and tappable reply buttons, RCS turns static messages into interactive journeys. Customers can browse, engage, and respond—all without needing to click a single link.

Use RCS alongside SMS, MMS, and WhatsApp to offer a richer, more consistent experience across every customer touchpoint.

RCS - Helping you create richer customer experiences
Build trust from the first message with RCS

Build Trust From the First Message

Unlike traditional SMS, RCS shows who you are—your business name, logo, and colours—with every message. That kind of visibility builds trust, fast.

Customers can see your verified sender ID even if they haven’t saved your number, which adds credibility and helps protect against spam or phishing attempts.

And with features like read receipts and typing indicators, your brand feels more responsive and human—exactly what today’s customers expect.

Drive Real Engagement, Not Just Delivery

RCS isn’t just about reaching customers—it’s about moving them to act. With quick replies, smart buttons, and structured templates, RCS creates frictionless paths from message to conversion.

You’ll also get access to delivery and read data, so you can measure what’s working, optimise performance, and boost ROI across your messaging mix.

When paired with your SMS, MMS, or WhatsApp strategy, RCS helps turn intent into action—and customers into loyal fans.

RCS drives real engagement, not just delivery

Power Up Your Messaging With Richer, Smarter Features

RCS brings app-like functionality to your messaging—no downloads required, just direct, interactive communication inside the inbox. Here’s what’s built in.

Branded & Verified Messaging

Verified Sender ID

Show your business name, not a random number

Brand Logo & Colours

Add your logo and brand colours to every message

Trust Indicators

Reassure customers with verified message status

Rich Media & Engagement Tools

Images & Video

Bring messages to life with media-rich content

Carousels

Showcase multiple products in one scrollable view

Message bubbles
Smart Reply Buttons

Let customers reply with one tap

Real-Time Messaging Tools

API Documentation
Typing Indicators

Show when you’re actively responding

Read Receipts

Know when your message has been seen

Live Session Messaging

Create two-way chats with no lag

Built-In Performance Insights

Delivery & Read Tracking

See what’s delivered, read, and ignored

Optimisation Insights

Improve results with data-led decisions

Lead generation landing page
Campaign Performance Logs

Track results at message and audience level

Seamless System Integration

Integrations
API-Ready

Connect RCS to your existing tech stack easily

CRM & CDP Integration

Sync data with your CRM, CDP or martech stack

Message Automation

Trigger RCS from events, campaigns, or segments

Unrivalled transparency at an unbeatable price

Post-pay pricing options

Volume discounts or
committed use pricing

No hidden costs or fees

Why Tall Bob

Guaranteed outcomes

Our advanced platform is a product of countless years refining message delivery and engagement. Rest assured, our capabilities will shape campaigns that meet your business objectives, boost engagement and improve ROI.

Simple integration

Don’t waste time juggling different platforms. Effortlessly integrate Tall Bob’s SMS gateway and MMS gateway with any of your existing systems. Our simple SMS APIs and webhooks are powerful and will streamline your mobile communication.

Unrivalled reliability

You can depend on our system to deliver messages, just like you can rely on our local team for prompt support, strategic and implementation advice. We’re always here to ensure effective messages get through, rain, hail or shine.

Keen to power up your messaging with RCS? We’ll show you how.

Frequently Asked Questions

General Questions

  • RCS (Rich Communication Services) is the next generation of SMS. It supports branded sender IDs, media-rich messages, and interactive features—delivered via the default Android messaging app.

  • RCS works on most modern Android devices using the default messaging app. iOS doesn’t yet support RCS, so SMS/MMS is still your fallback there.

Features & Functionality

  • RCS supports branded messaging, verified sender IDs, carousels, images, video, quick reply buttons, read receipts, typing indicators, and more—all without needing a separate app.

  • Yes, you can customise based on audience segments, customer behaviour, or even campaign triggers—just like you do with SMS, MMS, or email.

Advanced Usage

  • Yes, RCS supports live chat experiences with read/typing indicators and fast, two-way interactions—ideal for support, bookings, and high-touch campaigns.

  • Not yet—but it’s coming. Once RCS becomes available, it’s expected to work much like SMS and MMS. As a result, you’ll likely be able to automate RCS through the Tall Bob platform, via our API, or by integrating it into your existing CRM or marketing automation system.

    That way, when it’s ready to roll, you’ll already have the foundation to launch smarter, multichannel campaigns with ease.

Practical Considerations

  • Nope. RCS runs natively on supported Android devices—no apps or downloads needed.

  • Yes, all messages are encrypted in transit and can only be sent from verified business accounts, making it safer than traditional SMS spoofing.

  • RCS automatically falls back to SMS/MMS where unsupported—so you never lose reach.