Including a customised landing page will ensure a seamless and satisfying customer experience. By tailoring the landing page to match customer preferences, such as showcasing specific products or services based on their past interactions, businesses can significantly increase the likelihood of completing a transaction. It will enhance customer satisfaction and also foster loyalty and generate positive word-of-mouth publicity. Ultimately, the benefits of customising the landing page far outweigh any drawbacks, making it a valuable strategy for businesses aiming to maximise conversions and customer engagement.