Are you looking for ways to revolutionise your marketing strategy in 2023 in a cost-effective way? Look no further than MMS marketing. MMS, or multimedia messaging service, is a powerful tool that allows businesses to send rich media messages directly to their customers’ mobile devices.
And recently, it’s become so much more, so we’re going to cover the benefits of MMS marketing, understand the differences between bulk MMS, SMS, and MMS, and provide tips for sending successful MMS campaigns in 2023.
Because, it’s so much more than it used to be.
What’s new in MMS for 2023
Fundamentally and technically, MMS marketing is a form of mobile that enables businesses to send multimedia messages to their target audience. Practically, that meant single images for marketers and a bit of message copy. But, imagine sending more – images, video, gifs, animation, files and more. It’s because MMS messages can contain up to 1,600 characters of text along with multimedia content – and content on your terms.
And, that’s more message space to send an immersive experience to engage your customers and build brand awareness.
In the past, it used to be clunky and a bit expensive. Not anymore!
Here’s why it’s time for marketers to re-consider MMS.
The great thing about MMS is that while it’s been around for a while, the technology didn’t keep pace with the new mediums that marketers use. And with ROMI becoming increasingly more important, cost-effective marketing channels that convert are
MMS marketing offers many benefits for businesses looking to enhance their marketing strategies. First and foremost, MMS messages have a higher open rate than traditional text messages. According to research, MMS messages have an open rate of 98%, compared to just 20% for email marketing. Additionally, MMS messages offer a higher engagement rate, with customers more likely to engage with multimedia content than plain text.
MMS also offers a higher conversion rate. By including multimedia content in your messages, you can showcase your products and services in a more engaging way, increasing the likelihood that customers will make a purchase. Finally, MMS marketing is cost-effective, with messages costing just a few cents per recipient.
MMS Marketing Statistics
MMS marketing has proven to be a highly effective marketing strategy. According to research, businesses that use MMS marketing see an average conversion rate of 15%, compared to just 3% for email marketing. Additionally, MMS messages have a much higher click-through rate than traditional text messages, with customers being 8 times more likely to click on a link in an MMS message.
MMS messages are also highly shareable. Research shows that customers are 3 times more likely to share MMS messages on social media than traditional text messages. This can help businesses increase their reach and build brand awareness among new audiences.
Understanding Bulk MMS and how it differs from SMS and MMS
Bulk MMS is a type of MMS marketing that allows businesses to send multimedia messages to a large number of recipients at once. Bulk MMS is similar to SMS marketing, but with the added benefit of multimedia content. Bulk MMS messages are typically used for promotional purposes, such as advertising a sale or new product launch.
While MMS and SMS marketing are similar, there are a few key differences to keep in mind. SMS messages are limited to 160 characters of text, while MMS messages can include up to 1,600 characters of text along with multimedia content. Additionally, SMS messages are typically used for transactional purposes, such as sending a confirmation or reminder message.
Changes in MMS Marketing and how it affects your strategy
MMS marketing is constantly evolving, and it’s important for businesses to stay up-to-date with the latest trends and changes. One of the biggest changes in MMS marketing is the increased use of video content. Video content is becoming more popular among consumers, and businesses that incorporate video into their MMS messages are seeing higher engagement rates and conversion rates.
Another change in MMS marketing is the increased use of personalization. Customers are more likely to engage with messages that are tailored to their interests and preferences. By using customer data to personalize your MMS messages, you can increase the effectiveness of your campaigns and build stronger relationships with your customers.
Sending MMS – what you need to know
Sending MMS messages is a straightforward process, but there are a few things to keep in mind to ensure the success of your campaigns. First, make sure you have the right tools and technology in place. This includes an MMS provider, a mobile marketing platform, and a database of customer contacts.
Next, make sure your MMS messages are visually appealing and easy to read. Use high-quality images and videos, and keep your messaging concise and to the point. Finally, make sure you include a clear call-to-action in your MMS messages, such as a link to your website or a coupon code for a discount.
Choosing the right MMS provider for your business
Choosing the right MMS provider is a crucial step in your MMS marketing strategy. Look for a provider that offers the features and capabilities you need, such as the ability to send bulk MMS messages, track engagement metrics, and personalize messages based on customer data. Additionally, look for a provider with a strong reputation for reliability and customer support.
MMS Marketing tips for success
To get the most out of your MMS marketing campaigns, follow these tips:
- Personalize your messages based on customer data
- Use high-quality images and videos
- Keep your messaging concise and to the point
- Include a clear call-to-action in your messages
- Test your messages before sending to ensure they display correctly on different devices
Best practices for MMS Marketing in 2023
Looking ahead to 2023, there are a few best practices to keep in mind for MMS marketing. First, make sure you’re incorporating video content into your messages. Video is becoming more popular among consumers, and businesses that use video in their MMS messages are seeing higher engagement rates.
Second, make sure you use personalisation to tailor your messages to your customer’s interests and preferences. Customers are more likely to engage with messages that are relevant to them, and personalisation can help increase the effectiveness of your campaigns.
Finally, make sure you’re tracking engagement metrics and using that data to optimize your campaigns. By analyzing metrics such as open rates, click-through rates, and conversion rates, you can identify areas for improvement and make data-driven decisions about your marketing strategy.
MMS marketing is a powerful tool that can help businesses revolutionise their marketing strategies in 2023. By using multimedia messages to engage customers and build brand awareness, businesses can increase their open rates, engagement rates, and conversion rates. By following best practices for MMS marketing and staying up-to-date with the latest trends and changes, businesses can maximise the effectiveness of their campaigns and achieve their marketing goals.