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Boost EOFY sales with SMS and MMS: How to guide for retail

The end-of-financial-year (EOFY) is just around the corner which means it is time for businesses to clear old stocks, make way for new stocks and gain new customers in the process. There are many options to promote your sale however in the fast-paced world of digital communication, SMS marketing strides ahead with its instant delivery and 98% open rate, offering businesses a direct line to customer engagement and increased sales. The power also lies in the fact that most people check their smartphones 58 times a day which means there is a greater chance of your message being seen by the recipient. Study also reveals SMS has 8 times the response rate, and only 1% of SMS messages are marked as spam as opposed to 50% of emails. Given these statistics it only makes sense that businesses leverage the power of SMS and MMS this EOFY to boost sales and gain customer awareness. 

Whether you’re selling to B2B or B2C clients, EOFY can become quite hectic. Streamlining the purchasing process and ensuring easy product accessibility can encourage customers to finalise their purchases. SMS and MMS can also serve as a means to provide discounts, free shipping vouchers, announce sales, or invite individuals to special events. Since it’s instant, it’s more likely to be noticed and acted upon. So let’s explore how you can take advantage of these features to enhance your end-of-financial-year game plan!

Our Top 10 Guide

  1. Promotional Offers:

    Send out exclusive deals, discounts, and promotions to your customers via SMS and MMS messages. Highlight the limited-time nature of these offers to create a sense of urgency and encourage immediate action.

  2. Flash Sales:

    Organise flash sales events and alert your customers with SMS messages announcing the start and end times. Include enticing visuals or videos in MMS messages to grab attention and drive engagement.

  3. Abandoned Cart Reminders:

    Use SMS messages to remind customers about items left in their online shopping carts. Offer incentives such as free shipping or additional discounts to encourage them to complete their purchases.

  4. Personalised Recommendations:

    Leverage customer data to send personalised product recommendations to increase the likelihood of conversion. Customised recommendations can save time and make customers feel valued.

  5. Loyalty Rewards:

    Reward loyal customers with exclusive discounts or bonus points via SMS messages. Encourage them to take advantage of these rewards before the EOFY deadline to drive sales and foster brand loyalty.

  6. Gamified Campaigns:

    Incorporate gamification elements such as scratch cards into your SMS campaigns to make the shopping experience more interactive and enjoyable. 

  7. Last-Minute Deals:

    Appeal to procrastinating shoppers by sending out last-minute deals and offers as the EOFY deadline approaches. Use compelling messaging and visuals with MMS to capture their attention and motivate them to make a purchase.

  8. Upselling and Cross-Selling:

    Use SMS messages to upsell complementary products or cross-sell related items to customers who have already made a purchase. Highlight the value and convenience of these additional products and to drive incremental sales. Offer vouchers with free shipping for making additional purchases and gain customer loyalty.

  9. Engage and Reward:

    Run contests or quizzes, with mobile forms and reward  participants with prizes encouraging them to participate in the EOFY sale.

  10. VIP sales events:

    Invite loyal customers and new customers to your one night or one day only VIP sales events with a SMS Message. You can include a personalised branded URL to make it even more special and memorable.


The text reads 'Scratch and win! Discounts and free shipping to complete your purchase.' The image is a scratch card that can be included in your landing page. It includes a link to the shop page and a opt out link.

Example of a SMS Message Sent with Sender ID

By implementing these strategies, you can harness the potential of SMS and MMS messages to boost your 2024 EOFY sales and achieve your business objectives. Interested in making it a reality? Get in touch our team! 

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