Sure do, you’ll gain access to valuable customer data to aid in crafting and personalising the video content. This data includes statistics such as click-through rate, watch time, completion rate, as well as insights into customer pain points and interests.
Understanding the watch time of your videos is crucial for optimising the length of your clips for ultimate viewer engagement. For instance, statistics show that 33% of viewers stop watching a video after 30 seconds, while 45% disengage within one minute, and 60% within two minutes. These insights highlight the importance of tailoring the duration of your videos to match audience preferences and maximise viewer retention.