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15 Top SMS Statistics for 2023

Are you ready to learn about the top 15 SMS statistics and trends to know in 2023? If so, you’ve come to the right place.

These days, SMS marketing is an important part of any digital marketing strategy. Actually, we think it’s part of the 101 of marketing. It’s a great way to reach out to customers, build relationships, and stay in touch with them. It’s also an efficient way to send out notifications and promotions. But how effective is SMS marketing? How can you use it to get the most out of your campaigns? To answer these questions, we’ve compiled a list of the top 15 SMS statistics and trends to know in 2023.

Want to know more? See our Essential Insights.

Engagement Stats

  1. 63% of people prefer the less intrusive nature of text messaging. (NotifyVisitors)
  2. A stunning $339 billion is expected to be spent on SMS marketing worldwide in 2023. (Statista)
  3. SMS marketing messages have an average open rate of 98%. That’s nearly 5x that of email (PC Mag)
  4. The average click-through rate for SMS marketing messages is 45%. (XL Today)
  5. The average response time for SMS messages is just 90 seconds. (My Biztech Hub)

Result Stats

  1. SMS messages have a 6-8x higher response rate than email. (Salesmsg)
  2. Mobile coupons have a redemption rate between 10-30%. (CodeBroker)
  3. SMS messages have a read rate of 98% and a response rate of 45%. (Gartner)
  4. SMS marketing messages have a higher conversion rate than other digital channels. (Insider Intelligence)
  5. Deliver better for the 85% of consumers who prefer SMS over a voice call or an email for important information. (G2)

Phone Usage Stats

  1. There are over 7 billion mobile phone users worldwide. (Statista)
  2. 96% of all mobile phone users can send and receive SMS.
  3. It’s estimated that as many as 23 billion texts are sent worldwide on a daily basis. That’s 270,000 texts every second. (Forbes)
  4. SMS is more likely to be read than email, social media, or other digital channels. (RadioInfo)
  5. 90% of customers prefer text messages over direct phone calls  (SMSComparison)

And when you think about how much you rely on SMS for those things like sending 2FA (two-factor authentication) codes, reminders and being able to trust that it’s supported by all mobile phone carriers, making it widely accessible, it’s clear why it’s still part of every communicator’s toolkit.

As you can see, SMS marketing is an incredibly powerful tool for engaging with customers and driving results. With the right strategies, you can use SMS marketing to drive conversions, build relationships, and increase customer loyalty. If you’re looking for ways to take your SMS marketing to the next level, these top 15 SMS statistics are a great place to start.

Want to see how?

We’ve helped retailers, service providers and not-for-profits get more out of SMS.

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